Wanted: Sports Agents In All Olympic Sports

Athletz exists to empower sports agents and indeed the entire business in sport eco-system. But many people mistakenly associate agency with only a handful of sports – notably football (soccer) and the mainstream US sports NFL, NBA, NHA etc. We know that agents across the entire sporting landscape deserve support and help to reach their full potential.

Read More

Guiding Young Athletes to International Success

We are indebted to our friends at Loughborough University for the extensive academic research upon which we have based some of our thinking here. Human beings are uniquely gifted to recognise a great performance today but rather less inclined to spot the potential of latent qualities or abilities for a great performance tomorrow. When we add in our natural tribal instinct to see our chosen heroes and teams win now, not later, we create an environment where even in the junior ranks we become fixated on instant gratification.

Read More

Training and Professional Education for Sports Entrepreneurs

Common place in most professions is the concept of CPD. The practise of staying abreast and up to date with the rules, regulations & organisation of the sector in which you work. Delivering an ever-improving service to clients is the primary driver of CPD for professionals and we know that the best agents out there have been taking time out to stay up to date as a matter of course. Being a page ahead of your competition is always a great way to justify fees!

Read More

Jobs & Opportunities in the Business-In-Sport Sector

The average age of sports agents across the globe right now is 50. Our industry is not managing to attract, recruit, train & retain new blood into one of the most exciting business sectors in the world today. Here at Athletz we have big plans to roll out a success ladder for new agents whether they transition from other sectors or are totally new to the industry. Taking our lead from programmes already present in other business sectors such as Goldman Sachs we will roll out a subscription plan designed specifically for new entrants to the sports agency sector.

Read More

IOC Rule 40.3

What is it? Well, probably the most anti restrictive piece of legislation within the sporting world impacting the ability of Olympic sport athletes to maximise their earnings during their active careers. From the athlete perspective, this has been tantamount to a restraint of trade for generations – athletes who are often very marketable and should retire with far more financial freedom have been hamstrung.

Read More

Child Protection in Sports

Let’s start by unpicking the unfashionable side of young talent ID and scouting. The vast majority of UK Football Association (FA) agent disciplinary cases in 2018 (most recent data available) revolved around inappropriate approaches to minors by agents – either without parental permission or without the license clearances needed from the FA. 

Read More

Professional Cycling – 2.0

Much has been written for many decades about the parlous state of professional cycling…and nothing really changed. Sponsors came and left, marquee events remained owned by the same organisations that were there decades before & media rights are not maximised or distributed fairly. Luminaries such as Sir Dave Brailsford (Team principal of Ineos Pro Cycling) have reminded us again during the COVID phase that this is a window of opportunity to achieve change.

Read More

African Sporting Success 2030

Historically, many sports have benefitted from world class athletes originating from the African continent but rarely, if ever, have the 154 countries that make up the continent become a hub & location for world class competition. Within 10 years this will change. The demographics (Over half the region’s population is under 23 years old) are a hot bed of all the raw material needed for new sporting teams, competitions & events to be held on the continent itself.

Read More