Buying or Selling a Sports Business

If you’re a fan of the hit HBO series sharing a title with this blog then you’ll probably have a pretty good idea of where we’re headed. One of the biggest challenges facing the sports agency community today is the difficulty of building succession into the business plan, particularly when an agent gets to an age where retirement comes into focus or partners desire to come into the business.

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Performance Enhancing Drugs

Let’s start by getting real. Most world class athletes have been tempted at one stage or another. Ours is not a moral crusade to value those who claim a pure motivation over and above those who admit to temptation. Indeed, we remain incredulous that many sports prefer to tarnish their dopers rather than bringing them inside to help find the solution.

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Building The Athlete Brand

When you’ve read this blog, head to YouTube and search for Cecilie Uttrup Ludwig aged 25. And then after that look up Kaitlin Tuouy, aged just 17. Just two examples of an exceptional approach to personal brand in cycling and athletics.  These ladies personify most of the traits that make for a marketable elite athlete to domestic and global brands. Positive, bright, happy & articulate mixed with the grit than any pro athlete must display.

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