Performance Enhancing Drugs

Let’s start by getting real. Most world class athletes have been tempted at one stage or another. Ours is not a moral crusade to value those who claim a pure motivation over and above those who admit to temptation. Indeed, we remain incredulous that many sports prefer to tarnish their dopers rather than bringing them inside to help find the solution.

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Building The Athlete Brand

When you’ve read this blog, head to YouTube and search for Cecilie Uttrup Ludwig aged 25. And then after that look up Kaitlin Tuouy, aged just 17. Just two examples of an exceptional approach to personal brand in cycling and athletics.  These ladies personify most of the traits that make for a marketable elite athlete to domestic and global brands. Positive, bright, happy & articulate mixed with the grit than any pro athlete must display.

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Wanted: Sports Agents In All Olympic Sports

Athletz exists to empower sports agents and indeed the entire business in sport eco-system. But many people mistakenly associate agency with only a handful of sports – notably football (soccer) and the mainstream US sports NFL, NBA, NHA etc. We know that agents across the entire sporting landscape deserve support and help to reach their full potential.

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IOC Rule 40.3

What is it? Well, probably the most anti restrictive piece of legislation within the sporting world impacting the ability of Olympic sport athletes to maximise their earnings during their active careers. From the athlete perspective, this has been tantamount to a restraint of trade for generations – athletes who are often very marketable and should retire with far more financial freedom have been hamstrung.

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