Chances are that if you’re reading this blog you are already painfully aware of the parlous state of the finances of many clubs in the English Football League – that is, the 72 clubs outside the Premiership organised over 3 divisions from the Sky Bet Championship to Sky Bet League 2.
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Our team have been providing financial, sponsorship and transformation solutions to entrepreneurs for decades. Over the last couple of years, we started thinking about digitising our business model to take it to the next level.
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Now, this may seem counter-intuitive, starting a new business during the deepest social and economic dislocation (the Coronavirus Pandemic) since wartime might appear folly or high risk or just plain crazy. But, let’s have a look at the other side of that same coin, shall we?
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None of us wanted to see our teams and athletes perform behind closed doors. But social distancing and the coronavirus (COVID-19) effect is here to stay & so our focus has turned to how we activate sponsorship, engage fans, replace VIP hospitality & serve up great content to media channels.
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If you’re a fan of the hit HBO series sharing a title with this blog then you’ll probably have a pretty good idea of where we’re headed. One of the biggest challenges facing the sports agency community today is the difficulty of building succession into the business plan, particularly when an agent gets to an age where retirement comes into focus or partners desire to come into the business.
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Let’s start by getting real. Most world class athletes have been tempted at one stage or another. Ours is not a moral crusade to value those who claim a pure motivation over and above those who admit to temptation. Indeed, we remain incredulous that many sports prefer to tarnish their dopers rather than bringing them inside to help find the solution.
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Rebuilding a damaged reputation whether caused by fake news or self-directed misplaced commentary is very painful, expensive and time-consuming. Many social media channels will simply ignore or refuse to remove search results & going legal is not for the fainthearted.
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When you’ve read this blog, head to YouTube and search for Cecilie Uttrup Ludwig aged 25. And then after that look up Kaitlin Tuouy, aged just 17. Just two examples of an exceptional approach to personal brand in cycling and athletics. These ladies personify most of the traits that make for a marketable elite athlete to domestic and global brands. Positive, bright, happy & articulate mixed with the grit than any pro athlete must display.
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Athletz exists to empower sports agents and indeed the entire business in sport eco-system. But many people mistakenly associate agency with only a handful of sports – notably football (soccer) and the mainstream US sports NFL, NBA, NHA etc. We know that agents across the entire sporting landscape deserve support and help to reach their full potential.
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