When you’ve read this blog, head to YouTube and search for Cecilie Uttrup Ludwig aged 25. And then after that look up Kaitlin Tuouy, aged just 17. Just two examples of an exceptional approach to personal brand in cycling and athletics.  These ladies personify most of the traits that make for a marketable elite athlete to domestic and global brands. Positive, bright, happy & articulate mixed with the grit than any pro athlete must display.

Both issue responsible social media but are not afraid to stand up for strong personally held views. Commercial success sits on the podium of personal brand and the Athletz platform supports agents to build brands for their athletes, so revenue is maximised, and reputation protected.